Lucinda Wolford
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Welcome to the Course!
- Course Introduction
- Course Flow
- Program Content
- Support for You
- Preparing Your Personal Business Statement
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Module 1: Getting Started in Your New Business
- Overview & Objectives
- Setting Up Your Office
- Setting Up Your Business Binder
- Setting Up a Professional Email Address
- Storing General Passwords
- Setting Up Your Electronic File Management System
- Images and Proper Use
- Developing Your Daily and Weekly Activity Plans
- Values Wheel
- Summary and Review
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Module 2: Laying Your Foundation for Success
- Overview & Objectives
- Laying Your Foundation for Success
- Brainstorming Your Business Foundation
- Developing Your Mission Statement
- Summary and Review
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Module 3: Focusing on Legitimacy Earns Trust
- Overview and Objectives
- Focusing on Legitimacy Earns Trust
- Choosing Your Business Structure
- Obtaining a State Business License…
- Obtaining General Liability Insurance
- Paying Sales Tax
- Establishing Your Website
- Establishing a Social Media Presence
- Fidelity or Surety Bonds
- Summary and Review
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Module 4: How to Clean (Yes, Really)
- Overview and Objectives
- Choosing a Cleaning Solution
- Cleaning Supplies and Equipment
- “Green” and “ECO-Friendly” Cleaners
- Different Types of Cleaning
- How We Clean Each Room
- Summary and Review
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Module 5: Getting Online Reviews Gets You Clients
- Overview and Objectives
- Getting Clients
- Review Platforms
- Getting Reviews from Scratch
- Feedback is Crucial to Your Success
- Activity: Bring It All Together – Creating an Online Presence
- Summary
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Module 6: Pricing and Estimates for “Real” Clients
- Overview and Objectives
- Two Types of Pricing
- Setting Your Price for Residential Cleanings
- Pricing Commercial Cleanings
- Doing Walk-Throughs or Phone Estimates
- Module 6 Activity
- Summary
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Module 7: The Right Mindsets to Ensure Success
- Overview and Objectives
- Mindset #1: Always Take the “Professional” Approach
- Mindset #2: Run Your Business as a Company Even If You Stay Solo
- Mindset #3: Never, Never EVER Compete on Price
- Mindset #4: Your Time is Valuable
- Mindset #5: You are Valuable
- Activity: Adopting the Right Mindsets
- Summary
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Module 8: Initial Marketing & Scheduling Clients
- Overview & Objectives
- Initial Marketing Ideas
- Intermediate Marketing
- Focus on One-Time Cleanings
- Scheduling Clients
- Residential and Commercial Billing and Payments
- Module 8 Activity: Developing Your Initial Marketing Plan
- Summary
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Module 9: Accounting for it All
- Overview and Objectives
- Banking and Finances
- Income
- Expenses
- Cash Flow
- Profit & Loss
- Activity: Setting up Your Accounting System
- Summary and Review
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Module 10: Conclusion and Final Thoughts
- Congratulations
- How Big Do You Want to Get?
- Is the Company Track Right for You?